Let me say, that although I was skeptical, I really wanted to enjoy this beer. I went into this experiment with an open mind and a ready palate. It took me a while to actually find the beer. After over ten different stops at convenient stores around my neighborhood, I was pleased to finally find them at a 7-11. I wasn't, however, happy with the price. They were priced just the same as the import beers, the larger 500ml cans were 4,100 won. It makes sense, though. In Korea, most businesses follow the model that if you want to be respected as a quality brand, you have to start off with high prices. High price= quality in the eye of the consumer.
I got the beers home and decided to begin with the lighter blonde. The color of this beer was definitely darker than your average lager, but the head was fizzy, unlike most good ales. It did not have that pillowy, cloudy top that I like to see on ales. The first taste was very nice and promising-- it has this very citrusy, floral taste that portends to be rich and full-bodied. But after swallowing, the richness quickly evaporated, and I was left with the same taste of the yeast used in Hite beer. It was a very weak finish. And as I drank more, that initial hit of flavor even began to fade, not toned down as it does as you drink a nice IPA, but going away altogether, leaving only the taste of the yeast. I finished it quickly, and wasn't so excited to dive into the Extra Bitter recipe, thinking that it may also be disappointing. Overall, this beer wasn't that bad. It is better than the normal recipes, but it falls way, way...way short of the boldness of a craft beer. For the faithful drinkers of Hite beer, this is not a far departure from its cousin, as the finish was nearly identical.
I waited a couple of hours before I cracked into the Extra bitter. This one immediately caught my attention, not with the color, which is a cut from the same cloth as the blonde, but with the head. It was much more frothy and lumpy, and even had a tinge of color to its cloud-like surface. Bigger bubbles formed in it and I got excited to dig in. And bam, the first taste was a mouthful of hoppy delight. It wasn't an IPA or double IPA feeling, but it was genuinely quite hoppy. I let my mouth enjoy that momentarily and then I swallowed, waiting for the disappointing finish to rear its weak taste. But, it didn't. It went down and left a nice taste in the back of my throat, the hops still continuing to tickle the palate. Okay, I thought, here we go, we might have something here. As I continued drinking, the normal toning down commenced as my taste buds acclimated, but about a quarter of the way through, I could again taste that Hite recipe coming to the top, leaving a rather flat taste for the rest of the beer. The finish was disappointing, but the extra hops did help to prolong the disenchantment.The good, the bad, and the headache: The good-- this new beer is a sign of the changing times. With the successes of the various microbreweries growing out from the Itaewon region, and the introduction of more and more imports into grocery stores, Korean beer drinkers are demanding more beyond their normal choices. Queen's Ale is a response to that demand. The bad-- it is improbable that a giant, mass batch brewery will make a through and through quality product. This beer masquerades as a quality beer with its initially exciting flavors, but ultimately disappoints with the overall recipe. The headache-- I woke up today with an actual headache that occurs alongside all the other Korean beers that I've ever had. There's just something in the water that doesn't bode well with my overall constitution.
Verdict: I'll stick to the imports and the Seoul craft beers until something better emerges.

